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All work
Branding
Riverstone
A heritage identity and paper packaging system for a premium jasmine rice merchant.
Client
Riverstone Grain Merchants
Year
2026
Services
Identity, Packaging, Art direction
Live site
(Overview)
Riverstone sources single-estate jasmine rice from terraced fields, but its plastic bags looked like every discount brand on the shelf. We gave the grain the packaging it deserves: honest paper, engraved landscapes and a name you can read from the market aisle.
The challenge
A premium product hidden in generic packaging. Shoppers could not tell Riverstone apart from cheaper rice, and delis refused to stock it on the top shelf.
Our approach
We drew a condensed wordmark inspired by old grain-sack stencils, engraved the terraced rice fields as the brand illustration and moved the range into natural kraft-paper sacks. A market-to-kitchen photo series shows the rice where it belongs: carried home, poured and served.
Wordmark and terraced-field illustration
Kraft-paper packaging range
Market and kitchen photography direction
(Results)
After launch
+48%
Retail sell-through
32
New delis and grocers
2 wks
To sell out the first batch
“Our rice finally looks as good as it tastes.”
—
Amir Haddad, Founder, Riverstone
