(About)
Since 2014
Curious minds.
Careful
hands.
We started Monoform with a simple belief: the best brands are built by small senior teams who care about every pixel and every sentence. Twelve years later, that’s still the whole plan.
(01) Our story
Small by
design.
We are strategists, designers, writers and developers under one roof. No hand-offs to juniors, no outsourcing — the people you meet at kickoff are the people who ship your project.
Monoform began as a two-person identity practice on a canal in Amsterdam. Word of mouth grew us into a studio that now works with startups, cultural institutions and global banks — but we’ve kept the habits of a small team.
We cap ourselves at eight active projects at a time. It keeps our work focused, our feedback loops short, and lets every client talk directly to the people doing the work.
24
People in the team
2
Studios, AMS & NYC
8
Projects at a time, max
(02)
What we value
Principles we won’t
trade.
01
Clarity over noise.
If an idea needs a paragraph to explain, it isn’t ready. We edit until only the essential remains.
02
Craft is a habit.
Kerning, load times, alt text. Details are where trust is earned.
03
Honest partnership.
We say what we think, early. Our best clients say it back.
04
Always in beta.
Every launch is a starting line. We measure, learn and keep improving long after go-live.
(03)
The people
Meet the
team.
Elena Ward
Founder & Creative Director
Marcus Hale
Managing Partner
Ina Kodra
Design Director
Theo Brandt
Technical Lead
Sofia Reyes
Senior Designer
Jonah Park
Motion Designer
Amara Obi
Brand Strategist
Lukas Meyer
Framer Developer
(04)
Recognition
Awards &
features.
Year
Award
2026
Awwwards — Site of the Day
2025
Framer Awards — Site of the Year, Finalist
2025
Brand New — Best Identity
2024
D&AD — Wood Pencil
2023
CSS Design Awards — UI, UX, Innovation
