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What 180 projects taught us about kickoffs

The first meeting decides more than we like to admit. Here’s our checklist.

Marcus Hale

Marcus Hale

Managing Partner

Yellow Sunday Orchard sparkling yuzu can beside fresh yuzu fruit

The kickoff is the only meeting where everyone is equally optimistic. We use it to agree on the few things that decide everything later.

Our checklist

  • One sentence that defines success

  • One decision-maker per workstream

  • A shared calendar of every review, booked on day one

  • A list of what we will not do

It takes ninety minutes and saves weeks.

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(Let’s talk)

Got an idea?

Let’s make it

real.

Start a project

hello@monoform.studio

Independent studio for brand, web and product. Booking projects from Q1 2027.

Studio

Keizersgracht 212
1016 DZ Amsterdam

+31 20 123 4567

Mono

form

(Let’s talk)

Got an idea?

Let’s make it

real.

Start a project

hello@monoform.studio

Independent studio for brand, web and product. Booking projects from Q1 2027.

Studio

Keizersgracht 212
1016 DZ Amsterdam

+31 20 123 4567

Mono

form

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