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8 min read
Type is the brand: choosing a variable font
How one variable family can do the work of an entire visual system.
Ina Kodra
Design Director
A single variable typeface can express a whisper and a shout. That range lets a brand stay recognisable across every touchpoint without adding new visual elements.
What to look for
Wide weight range, tabular figures, a monospaced sibling for data and generous language support. Test it at 12px and at 200px before you commit.
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